Vertiv: A Guide to Data Center Sustainability

The provider of business continuity solutions and critical digital infrastructures releases its Guide to data center sustainability . an online resource for data center owners and operators looking to reduce the environmental impact of their facilities.

According to a report by the International Energy Agency, data centers account for approximately 1% of global electricity demand. The report notes that the sector has limited the impact of storage capacity growth on overall energy consumption before 2020 by improving operational efficiency. But in 2020, global internet traffic increased by more than 40%, and Market Intelligence predicts a 13% annual growth rate in data center construction over the next five years. This trend, combined with the increased focus on reducing greenhouse gas emissions and water consumption, has led some operators to seek new solutions to optimize equipment use and reduce energy waste, to phase out water-intensive cooling technologies and to reduce their dependence on carbon energy. sources.

According to TJ Faze, Head of ESG Strategy and Engagement at Vertiv, “We are seeing a sense of urgency from operators across the sector to reduce the impact of their operations on the environment and this guidance is designed to help them do just that.”. And to add: “Focusing on operational efficiency has resulted in significant improvements. But today, new strategies and smarter systems are needed to reduce emissions and water consumption as the industry continues to grow. As a provider of infrastructure solutions for enterprises, colocation and cloud providers, Vertiv is well positioned to share best practices and new advances in these industries. »

This approach was launched by large hyperscale operators who have set themselves the goal of presenting a neutral or even negative carbon footprint by the end of the decade. These players are taking the lead in advancing technologies that support these goals and developing a roadmap for the rest of the industry. Many colocation service providers are also moving towards carbon-neutral and water-efficient operations to meet market demand to support their customers’ environmental goals. Companies must also consider the impact of their local data centers.

“In Europe alone, more than 25 European cloud and data center operators and 17 other industry associations have signed an agreement to make their facilities carbon neutral via 100% renewable energy sources by 2030,” said Karsten Winther, EMEA president of Vertiv. He concludes: “This goal will only be achievable if organizations implement new strategies and innovative systems that reduce resource consumption. Our new guide, combined with our extensive experience in delivering infrastructure solutions, allows us to share best practices and new innovations from across the industry to raise awareness among these operators and help them reduce the environmental footprint of their facilities, not only in Europe but worldwide. »

that Vertiv’s guide to data center sustainability provides guidance on the following:

  • The business basis for reducing environmental impact.
  • The development of data center infrastructure and complementary technologies to promote increased use of renewable energy.
  • Resources, frameworks and measures for the implementation and evaluation of initiatives for sustainable development.
  • Best practices for low environmental impact data center design and operation.

Vertiv’s guide to data center sustainability is now available on

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