Two out of three French people are ready to follow the Olympics in 2024

There are many shared values ​​between the Olympic Games and the press, as of all the values ​​studied in the survey, 68% of people who attribute a value to the Olympic Games also attribute this to the press; conversely, when we position ourselves on the people who attribute a value to the press, 75% of people also attribute it to the Olympic Games
There is therefore a real correspondence between the Olympic Games and the brands of the press, especially regarding the values ​​of “living together” in the broadest sense: openness to the world, diversity, respect, human rights, solidarity, help for inclusion and social diversity, which constitute a favorable context to increase the receptivity of a communication campaign. In fact, the 2024 Olympics are a real opportunity for brands to communicate about the Olympics in the press media.

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