Marketing survey: are you ready for the end of third-party cookies?

Published on 03/10/2022 at 09:00

(Photo: 123RF)

Two inevitable topics excite the world of digital marketing: It’s almost midnight minus one for third-party cookies (Cookies) and bill 25 on the modernization of legal provisions for the protection of personal data entered into force on 22 September.

Remember, the foundation of digital marketing relies on customer data to target the right audience and customize content.

Given these two enormous challenges, what should marketers do? How are Quebec companies preparing?

For the second year, marketing enablement strategy agency Varibase is joining forces Offer and offers you a survey so that you discover your level of preparation for the end of third-party witnesses and the arrival of Act 25.

Would you like to add that all the results will be the subject of an article by our journalist at the end of the year?

Your answers will be the subject of an article by our journalist in our year-end issue.

Discover your preparation level in 7 questions (5 minutes)!

You have until November 18 at 5 p.m. to respond.


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