HERE, TomTom and Google, the most effective location services in 2023

There has never been so much location data. To exploit the global potential of this digital gold, manufacturers can rely on a variety of mapping and location services. The consultancy Counterpoint Research has just unveiled its 2023 ranking of the most effective platforms in the field. The studio Placement Platform Effectiveness Scorecard is based on more than 30 suppliers and analyzes 65 different capacities.

The car and the Internet of things are happy about localization

By 2022, location services have profoundly changed the field of smart cars and the Internet of Things (IoT). Mapping tools today are real”data platforms” that many companies are working on. Location services are constantly improving with innovative APIs (application programming interface) and real intelligence in the analysis of the collected information. Developers now have at their disposal a selection full of tools to develop new and original experiences based on geolocation.

To conduct its 2023 ranking, Counterpoint relied on a wide range of criteria divided into seven categories: map data, location intelligence, location services, data platform, ecosystem of developers, partners and customer file growth. Dutch publisher HERE comes out on top with its online route planning and mapping service. In second place comes navigation giant TomTom, dethroning Google in third place.

2022, “turnaround year for the mobility ecosystem”

TomTom has taken a modular approach to its new platform, focusing on data and services in automotive, business and consumer applications, while securing new partnerships and winning customers in 2022. This has enabled TomTom to raise its overall rating and overtake Google“, details Mohit Sharma, research analyst at Counterpoint. However, Google remains in a good place in the ranking thanks to the Android ecosystem, which is widespread throughout the world. Android Auto, implemented on several car models.

In their analyses, the researchers also note a breakthrough of local platforms from China, Japan, South Korea and India. Amap, Navinfo, Naver, Zenrin and MapmyIndia, to name a few, are starting to gain market share thanks to the strong demand for electric vehicles and automated driving systems seen worldwide. A movement that is also driven by the boom in the use of location services in transport and logistics.

If for counterpoint the year was 2022 “a defining year for the mobility ecosystem“, 2023 already seems to be following suit.

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