The World Cup final between France and Argentina sparked passions around the world on Sunday.
When a significant event takes place somewhere in the world, it is also felt on the Internet with Twitter trends and the amount of Google searches on certain keywords for example. This was demonstrated again this weekend.
Highest number of hits on Google in 25 years
The CEO of Google and its parent company Alphabet, Sundar Pichai, announced on his Twitter account that Google searches had reached their highest traffic in 25 years: “It’s like the whole world was looking for the same thing! » According to BFMTV, the query “final world cup triple”, referring to Kylian Mbappé, recorded a 4700% increase, while the search for “final referee world cup 2022” increased by 2800%.
A peak of more than 24,000 tweets per second
Elon Musk also boasted about the traffic the World Cup final brought to Twitter: “24,400 tweets per second for France’s goal, the highest for a World Cup! » An article published on the official Twitter blog even provided some additional statistics. There were 147 billion total views on tweets related to the event, “Easily top #WC2018 and more than double exposure for #Tokyo2020”.
In the top 5 moments of this World Cup that generated the most tweets per minute, three took place in the final, where the first place was the end of the penalty shootout and the victory for Argentina. The five countries with the most tweets about the event are Brazil, Japan, Argentina, the United States and France.
The article also described the role played by official accounts – FIFA’s, TV channels, sponsors – in creating visibility for the event and encouraging fan enthusiasm. FIFA covered the World Cup in seven languages and offered exclusive behind-the-scenes content.