discover the main Google searches related to sustainable development

The desire to consume less and better is illustrated even in our Google queries. This is the conclusion of the “Sustainability Trends 2022” barometer recently published by the Kantar Institute for Studies.

246 million searches were carried out via the Google search engine in connection with waste and overconsumption, according to this Kantar study carried out from Google queries carried out in 90 countries around the world between March 2017 and March 2022. Food waste seems to subject of growing concern: 3 million searches on average per month have been carried out on the subjectan increase of 7% over the last two years.

On the pollution side, research on the “zero waste” are less popular, since their recurrence has fallen by 34% over the past two years. Conversely, searches over the same period for bulk sales increased by 59%. The study also notes a growing interest in more sustainable techniques for managing waste on a daily basis. This is for example the case of compost (+38%) or upcycling (+22%).

Fast-fashion, like animal suffering (155 million searches on average per month), also seems to be of concern to Internet users. According to the study, the volume of research on the subject has more than doubled in five years. One of the aspects that seem to worry consumers the most, however, is not environmental, but social: searches for clothing brands relating to Uyghur working conditions jumped 87% between 2020 and 2022.

“Queries on Google show that consumers are more and more mature and want to be agents of change on the subject of sustainable development, so much so that they even accept the idea of ​​degrowth”, comment the authors of this survey.

A desire to slow down which is illustrated even in the way of life with a marked interest in “slow living” (+52% of searches), philosophy of life which consists in taking one’s time in carrying out daily tasks.

(ETX Daily Up)

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